Feature #1 - Know Your Customer Value
A web site isn’t just a digital brochure with some nice pictures and a few sentences about your product.  It is a tool that should generate new customers or clients and help you sell to them directly.  Whether your client is a customer who buys directly from your website […]

In our previous post, I talked about a failure and success story we had in PPC and direct marketing. The conclusion we came to with these experiences was that with our limited resources, PPC was a great way to test out our message, and content before rolling out to more of a mass-media format […]

One of the things that we’re constantly looking for are emerging, effective, and inexpensive marketing tools online for our readers.  We try to dissect some technologies and provide the positives and negatives of them so people can decide whether they are right for their businesses.
One of my favorite new, online marketing technologies is YouTube.  Why?  […]

If you’re like just about every other small business on the planet, one of your biggest marketing concerns is how to distinguish yourself from your competitors. Even the savviest marketers have problems with this, but the solution may be easier than you think.
If you know what you’re doing, your existing client base could be […]

I’m a huge proponent of using e-mail to effectively communicate with clients and prospects. When done correctly, nothing is more inexpensive and effective at both selling and upselling.
I think eNewsletters are a great way to communicate with existing clients. They can be used o keep them up-to-date of what you have to offer […]

Ok, this is probably a bit of a stretch but Thanksgiving really did make me think of this (sort of). I was actually reading an article from a web development company that was talking about how they created a program to insert a “Send to a Friend” feature in the websites that they build. […]