There is a sociological notion that has been gaining credence in recent years called “The Long Tail”.  It is basically states that because of limitations in physical presence, only a small portion of products/media have reached consumers.  For example, there is only so much bandwidth on the radio dial so only so many songs that […]

Search Engine Optimization (SEO) is a critical part of any online marketing strategy. Natural search engine results are clicked on around 80% of the time, compared to less than 20% of the time for PPC ads. There is also the monetary benefit - natural search results are free and paid results aren’t (well, […]

For most industries, there are hundreds of thousands of dollars, if not millions, riding on the top keyword positions. If all anyone had to do was pay Google or someone once to get them to the top of the search engines, there would be a lot of newly minted millionaires. Many small business website […]

I got bad news first - there are no shortcuts to being successful on the web.
Sometimes I hear people calling me for advice to say, “I just want top rankings and don’t want to do that much work or learn to use new software. I don’t want to pay anyone a monthly fee […]