If you have a website, register with Google Webmaster Central. This is possibly one of the best investments you can make to get your site noticed and to increase traffic to it. Webmaster allows you to collect a lot of valuable information about how a given site ranks when it comes up as a search […]

It’s funny - we always seem to have the same conversations with potential clients who know a little bit about online marketing:
I hear that possible to get my website to the top of the search engine pretty easily.  Can you make that happen?

As much as I’d like to say "Yes, we can definitely do that […]

If you’re serious about generating new customers through online methods, you need to show up in the rankings.
While there are a ton of things you can do, still, the most effective means to get higher in search engine rankings is by getting links from other sites.
This can be a long, tedious process and […]

We are often asked to review websites to provide recommendations on how the business owner can improve them.

99% of the time, one of the improvements they would like to make is attracting more visitors (who wouldn’t like more visitors).

80% of those business owners haven’t made changes that is the most important factor in optimizing web […]

What You Should Know About Search Engines
The purpose of search engines (the major ones being Google, Yahoo, and MSN) is to provide high-quality information, quickly and easily, to those who are using them. Right now, Google is considered the top search engine, with almost 60% of all search traffic.
Spiders - How Search Engines View […]

If you operate a business that caters to your local community, more and more of your future, potential clients will be using the web, and local search specifically, to find your company. The search engines have focused on their local search directories recently to make sure that searchers looking for businesses in their […]

What is Search Engine Optimization and how does it affect your business?
It could be one of the most important factors of their future marketing success, but most small businesses have no idea what Search Engine Optimization is (also known as SEO).
As a web user, you are probably well aware that search engines like Google, Yahoo, […]

In our previous post, I talked about a failure and success story we had in PPC and direct marketing. The conclusion we came to with these experiences was that with our limited resources, PPC was a great way to test out our message, and content before rolling out to more of a mass-media format […]

There was a big announcement that Google made yesterday on their Official Blog.  They are now making local search a more prominent component of their search results.
http://googleblog.blogspot.com/2007/01/find-and-compare-local-businesses.html
What does this mean for you?  If you’re not listed in their local business directory, you won’t get prominent placement at the top of Google’s search results.  To test […]

I know, I know - that’s a cheap rip-off from a movie.  But it’s true!  Let me tell you something really interesting that happened to one of the sites that we are marketing for one of our new clients.
When doing Search Engine Optimization, there are many different techniques to utilize if you want to get […]