Search Engine Optimization (SEO) is a critical part of any online marketing strategy. Natural search engine results are clicked on around 80% of the time, compared to less than 20% of the time for PPC ads. There is also the monetary benefit - natural search results are free and paid results aren’t (well, […]

If you’re using your website to generate leads online or sell products directly to your customers, you probably know the importance of perfected sales message.  This could be something as simple as the layout of your website or the headlines on your pages.
By setting up split tests (2 variations with just 1 element changed), you […]

A small company was able to implement a successful online marketing program in one of the most tenacious cities in the world, in one of the most competive small business industries.  Divine Moving, of New York City, was featured recently in this BusinessWeek article (found online at: http://www.businessweek.com/magazine/content/05_25/b3938617.htm).
I recently talked to David Cohen, the owner […]

Ok - I’ve got to admit first that I didn’t get this blog idea just on my own but I got it after reading an article on Pay-Per-Click. However, I thought it was so great for Internet Marketing in general that I adapted some of the ideas to it.
Anyway, in the article they refer […]

For most industries, there are hundreds of thousands of dollars, if not millions, riding on the top keyword positions. If all anyone had to do was pay Google or someone once to get them to the top of the search engines, there would be a lot of newly minted millionaires. Many small business website […]

I got bad news first - there are no shortcuts to being successful on the web.
Sometimes I hear people calling me for advice to say, “I just want top rankings and don’t want to do that much work or learn to use new software. I don’t want to pay anyone a monthly fee […]

I think the cost of Pay-Per-Click is the biggest roadblock most clients have with getting started on a successful online marketing campaign.
Unfortunately, that’s like saying, “it’s too expensive to spend $1,000 a month while it makes me $3,000 a month.” Pay-per-click campaigns can (and should) be started off with very small dollar amounts in very […]

One of the most frequent questions we get from potential clients who are interested in our services involve Pay-Per-Click fees. And this isn’t our fees, this involves most Pay-Per-Click management companies, since the fees seem to be pretty standard across the board.
Clients are always unsure about the fees, which can range […]