Incentives Cause the Visitor to Take Action
The biggest problem with most small business web sites I see is that there is no specific goal for the web site. Yes, the website might have a contact e-mail address or a phone number on the web site, but there is no incentive offered that would cause […]

There was a very interesting article in the San Francisco Chronicle recently about 2 companies that sell the same product (gourmet chocolate) and advertised with Pay-Per-Click but had wildly different results with their campaigns.

One company spent $3,000 over a 3 month period on Pay-Per-Click and sold 5 boxes.
One company sells about 30,000 pounds of chocolate […]

Google formally launched their new Website Optimizer Tool today. Small-business marketers who use it will be able to close the loop on their full marketing tests.

Previously, businesses could send traffic to their website via Adwords and track the results through Analytics. With Adwords, you could test multiple ads and keywords to determine what […]

About a month ago, we launched an orthodontic website and internet marketing system for one of our clients, along with a partner of ours. What’s amazing about the web site is how successful it’s been so far. Almost 10% of the visitors are turning into leads for the client, which is an unbelievable […]

The Internet and your business – Why you should be paying attention…

There are several factors converging simultaneously that will directly impact your income and financial security in the next few years.
The first is Internet access. It has grown exponentially and presently 88% of the nation’s households have Internet access. Chances are, in your […]

In honor of our recent Google Adwords Certification, we thought it would be good to educate our readers on some reasons why most people struggle when setting up their first campaigns with Adwords.  Google makes it so simple to set up that it doesn’t weed out enough people who shouldn’t be having ads online (just […]

So the answer is probably pretty obvious - IVJR is!
We met the requirements that Google has to be certified as an Adwords Qualified Individual. Unlike other programs, they require you to manage a certain level of a monthly budget for at least 90 days. This ensures that the qualified individuals have real world experience […]

In our previous post, I talked about a failure and success story we had in PPC and direct marketing. The conclusion we came to with these experiences was that with our limited resources, PPC was a great way to test out our message, and content before rolling out to more of a mass-media format […]

There is an online marketing technology that I am pretty biased to, and not because I have some of vested interest, but because it’s my favorite way to market online.
Pay-Per-Click (PPC)
Simply put, this is a way to generate a predictable amount of traffic to your site of extremely targeted and qualified traffic.
If you are selling […]

There is a sociological notion that has been gaining credence in recent years called “The Long Tail”.  It is basically states that because of limitations in physical presence, only a small portion of products/media have reached consumers.  For example, there is only so much bandwidth on the radio dial so only so many songs that […]