In our previous post, I talked about a failure and success story we had in PPC and direct marketing. The conclusion we came to with these experiences was that with our limited resources, PPC was a great way to test out our message, and content before rolling out to more of a mass-media format […]
One of the things that we’re constantly looking for are emerging, effective, and inexpensive marketing tools online for our readers. We try to dissect some technologies and provide the positives and negatives of them so people can decide whether they are right for their businesses.
One of my favorite new, online marketing technologies is YouTube. Why? […]
A great way to generate new leads is by using a survey on your site. It’s a great way to collect valuable information from users, while also generating new leads.
There are a bunch of great, FREE tools out there, including www.zoomerang.com, www.surveymonkey.com, and www.gs-survey.com. There are advantages and disadvantages to all of them but the […]
We’re always on the lookout for stories about the growth of local online search and we came across another great one recently. This article from USA Today is titled “Web sites test local search marketing”.
http://www.usatoday.com/tech/news/2004-02-04-localsearch_x.htm
There’s a great quote from a research analyst at Forrester Research who says “This market has huge potential because most people […]
A small company was able to implement a successful online marketing program in one of the most tenacious cities in the world, in one of the most competive small business industries. Divine Moving, of New York City, was featured recently in this BusinessWeek article (found online at: http://www.businessweek.com/magazine/content/05_25/b3938617.htm).
I recently talked to David Cohen, the owner […]
Ok - I’ve got to admit first that I didn’t get this blog idea just on my own but I got it after reading an article on Pay-Per-Click. However, I thought it was so great for Internet Marketing in general that I adapted some of the ideas to it.
Anyway, in the article they refer […]
For most industries, there are hundreds of thousands of dollars, if not millions, riding on the top keyword positions. If all anyone had to do was pay Google or someone once to get them to the top of the search engines, there would be a lot of newly minted millionaires. Many small business website […]
I got bad news first - there are no shortcuts to being successful on the web.
Sometimes I hear people calling me for advice to say, “I just want top rankings and don’t want to do that much work or learn to use new software. I don’t want to pay anyone a monthly fee […]
