Most restaurants do their marketing to patrons through 2 traditional mediums:

Yellow Pages
Direct Mailing

There are several problems with these 2 mediums and they will only be exacerbated in the coming years.
People are usually the Internet more and more, instead of the Yellow Pages to find local products and services.  They just use Google to find what […]

Hitwise, a search engine data analysis company, announced that Google’s Search Engine Market share increased to 64% of the US in March. The increase from 63.9% in February to 64.1% was small but it represented a continuing trend since Google’s market share was 58.3% in March of 2006.

Yahoo’s search share dropped to 21.3% and […]

Most small-business owners have a web site just because they think they should. All of her competitors have one so she has one as well. And while I would recommend having a web site even if you don’t know the purpose of the website, it’s not worth spending much time on it if […]

Direct mail is one of the oldest forms of traditional business marketing. Back in the late 1800’s Sears built their business around sending our huge catalogs with every product that they offered. Every year, the Sears Catalog would make it into most people’s mailboxes and they would order anything and everything they needed.
Now […]

The question we probably get the most when talking to companies about Search Engine Optimization (SEO) is whether we will “guarantee” the results.  In this pay-for-performance world, that is a very valid question but unfortunately, a misguided one.  A lot of this is driven by unethical SEO firms that attempt to guarantee rankings to their […]

About a month ago, we launched an orthodontic website and internet marketing system for one of our clients, along with a partner of ours. What’s amazing about the web site is how successful it’s been so far. Almost 10% of the visitors are turning into leads for the client, which is an unbelievable […]

A recent article, Strong growth expected for local search advertising cited a recent study which found that companies will increase their spending on local search advertising from $4.1B now to $11.1B in 2011, or 23% per year. While that might not seem like a lot, it is interesting to compare to the other major […]

The Internet and your business – Why you should be paying attention…

There are several factors converging simultaneously that will directly impact your income and financial security in the next few years.
The first is Internet access. It has grown exponentially and presently 88% of the nation’s households have Internet access. Chances are, in your […]

In our previous post, I talked about a failure and success story we had in PPC and direct marketing. The conclusion we came to with these experiences was that with our limited resources, PPC was a great way to test out our message, and content before rolling out to more of a mass-media format […]

One of the things that we’re constantly looking for are emerging, effective, and inexpensive marketing tools online for our readers.  We try to dissect some technologies and provide the positives and negatives of them so people can decide whether they are right for their businesses.
One of my favorite new, online marketing technologies is YouTube.  Why?  […]