In case you hadn’t heard, Microsoft put a bid in to purchase Yahoo and create a formidable software and online behemoth. For all the publicity that Google gets, you can’t forget that Yahoo is the most trafficked site on the Web, and Microsoft has a monopoly on Operating Systems and a near-monopoly on web […]
In case you haven’t noticed, it probably costs $2 to $3 to bring new visitors to your website, regardless of what type of market that your business serves. You might be thinking, "I don’t advertise online, why do I care?"
A Little Background on How We Got to This Point
To understand why this directly impacts the […]
If you’re serious about generating new customers through online methods, you need to show up in the rankings.
While there are a ton of things you can do, still, the most effective means to get higher in search engine rankings is by getting links from other sites.
This can be a long, tedious process and […]
While this should not be a surprise to anyone who knows anythign about advertising, MediaPost has reported that online ad spending continues to grow.
Online ad spending is up 23.6% in the first half of 2007 compared to 2006
Overall ad spending was down 0.5%
Real Economy is Down, But Cyber Economy is Up
Overall ad spending being down […]
Almost every day, you can find predictions of how marketing will continue to move from more traditional media (ie: newspapers, magazine, TV, radio) so it’s even more interesting when these predictions start panning out as predicted.
Henry Blodget at the Silicon Alley Insider, had a very interesting observation this week about how ad dollars are moving […]
Incentives Cause the Visitor to Take Action
The biggest problem with most small business web sites I see is that there is no specific goal for the web site. Yes, the website might have a contact e-mail address or a phone number on the web site, but there is no incentive offered that would cause […]
A lot of clients ask us if they should add a blog to their website. And that always leads to the same question:
“Why do you want a blog on your website?”
Most often, these business owners don’t have an answer formulated. What they eventually come around to saying sounds something like they think they should have […]
In the past month, we have gotten the same question from about 1/2 a dozen of our clients. Each one was considering an online advertising program from another company in their industry and was looking for a way to determine whether it was a good deal for them or not. Before that question […]
Most restaurants do their marketing to patrons through 2 traditional mediums:
Yellow Pages
Direct Mailing
There are several problems with these 2 mediums and they will only be exacerbated in the coming years.
People are usually the Internet more and more, instead of the Yellow Pages to find local products and services. They just use Google to find what […]
Hitwise, a search engine data analysis company, announced that Google’s Search Engine Market share increased to 64% of the US in March. The increase from 63.9% in February to 64.1% was small but it represented a continuing trend since Google’s market share was 58.3% in March of 2006.
Yahoo’s search share dropped to 21.3% and […]
