Online marketing has become a necessary evil but in a good way. You can now compete on level ground with larger companies and reach your target audience at a fraction of the traditional cost. However, cost is not the only advantage of online marketing….it also helps reduce the time-to-market and has many other benefits and […]
If you need to develop a website for your business, you must use WordPress blog managing software. According to its website, WordPress is “a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability. WordPress is both free and priceless at the same time.” WordPress allows even the most novice of web […]
If you have a website, register with Google Webmaster Central. This is possibly one of the best investments you can make to get your site noticed and to increase traffic to it. Webmaster allows you to collect a lot of valuable information about how a given site ranks when it comes up as a search […]
One of the fastest growing areas of the web is advertising with a local search feature. Americans have become more and more dependent upon the internet as a go-to source for virtually all of their needs, and advertising plays a key role in determining which websites receive the heaviest traffic. According to Borrell Associates, a […]
In case you hadn’t heard, Microsoft put a bid in to purchase Yahoo and create a formidable software and online behemoth. For all the publicity that Google gets, you can’t forget that Yahoo is the most trafficked site on the Web, and Microsoft has a monopoly on Operating Systems and a near-monopoly on web […]
In case you haven’t noticed, it probably costs $2 to $3 to bring new visitors to your website, regardless of what type of market that your business serves. You might be thinking, "I don’t advertise online, why do I care?"
A Little Background on How We Got to This Point
To understand why this directly impacts the […]
If you’re serious about generating new customers through online methods, you need to show up in the rankings.
While there are a ton of things you can do, still, the most effective means to get higher in search engine rankings is by getting links from other sites.
This can be a long, tedious process and […]
While this should not be a surprise to anyone who knows anythign about advertising, MediaPost has reported that online ad spending continues to grow.
Online ad spending is up 23.6% in the first half of 2007 compared to 2006
Overall ad spending was down 0.5%
Real Economy is Down, But Cyber Economy is Up
Overall ad spending being down […]
Almost every day, you can find predictions of how marketing will continue to move from more traditional media (ie: newspapers, magazine, TV, radio) so it’s even more interesting when these predictions start panning out as predicted.
Henry Blodget at the Silicon Alley Insider, had a very interesting observation this week about how ad dollars are moving […]
Incentives Cause the Visitor to Take Action
The biggest problem with most small business web sites I see is that there is no specific goal for the web site. Yes, the website might have a contact e-mail address or a phone number on the web site, but there is no incentive offered that would cause […]
