Entries Tagged as 'Marketing'

Monday, May 5th, 2008

Before You Advertise on TV, Radio, or in a Newspaper, Read This!

Before you advertise on TV, on the radio or in a newspaper, you must read this article. Search Engine Land is a great site about all things “search.” Recently, it featured an article discussing how options are expanding for those who advertise through Google.

Pay per click or PPC advertising is immediately recognizable as an […]

Saturday, February 16th, 2008

How Would a Microsoft/Yahoo Marriage Affect Your Bottom Line?

In case you hadn’t heard, Microsoft put a bid in to purchase Yahoo and create a formidable software and online behemoth. For all the publicity that Google gets, you can’t forget that Yahoo is the most trafficked site on the Web, and Microsoft has a monopoly on Operating Systems and a near-monopoly on web […]

Saturday, April 21st, 2007

Attract Clients through a Once Too-Expensive Medium - Radio

TV and Radio advertising has often been avoided by most small businesses becauase they saw it as a too-expensive alternative to cheaper, more traditional advertising like Yellow Pages and Circulars.
That’s All About to Change
Now that Google has rolled out their low-cost model to radio advertising that has been so successful in the online marketing world, […]