In case you hadn’t heard, Microsoft put a bid in to purchase Yahoo and create a formidable software and online behemoth. For all the publicity that Google gets, you can’t forget that Yahoo is the most trafficked site on the Web, and Microsoft has a monopoly on Operating Systems and a near-monopoly on web […]

One of the most important messages we convey to our clients is the need to get into local online advertising before that ship has sailed. There are numbers thrown about all the time but here’s one you should be aware of:
$10 Billion to Be Spent Towards Local Searchers by 2010
Someone has to be spending […]

If you operate a business that caters to your local community, more and more of your future, potential clients will be using the web, and local search specifically, to find your company. The search engines have focused on their local search directories recently to make sure that searchers looking for businesses in their […]

The “Drilling Down on Local” is an annual conference on the future of local search and there were some interesting predictions that were captured by Donna Bogatin.

“evolution of the web into the Local Internet makes it possible for businesses to target and advertise directly to potential local customers who are online right now, searching for […]

As reported at Clickz.com, Local Search is Set for a Boom.  The article cited a keynote address by the Internet media and marketing, managing director for Piper Jaffrey who had some interesting points:

Said that local search was only second to e-mail in importance on the web - “local search is the second most popular activity […]

I think this could be filed under “imitation is the sincerest form of flattery” but it’s probably something more along the lines of everyone goes where the money is.  AOL has just announced that they are offering a local search feature.  Either way, the big online marketing players making a move into online search is […]