It’s funny - we always seem to have the same conversations with potential clients who know a little bit about online marketing:
I hear that possible to get my website to the top of the search engine pretty easily.  Can you make that happen?

As much as I’d like to say "Yes, we can definitely do that […]

This is an article we were debating on whether we should publish.  The reality is that if our potential clients learn how to do this, why would they need us?  But the more we thought about it, the more we realized that this is the easy stuff.  Once you follow these steps, we can help […]

Incentives Cause the Visitor to Take Action
The biggest problem with most small business web sites I see is that there is no specific goal for the web site. Yes, the website might have a contact e-mail address or a phone number on the web site, but there is no incentive offered that would cause […]

I think this could be filed under “imitation is the sincerest form of flattery” but it’s probably something more along the lines of everyone goes where the money is.  AOL has just announced that they are offering a local search feature.  Either way, the big online marketing players making a move into online search is […]

Feature #1 - Know Your Customer Value
A web site isn’t just a digital brochure with some nice pictures and a few sentences about your product.  It is a tool that should generate new customers or clients and help you sell to them directly.  Whether your client is a customer who buys directly from your website […]

In our previous post, I talked about a failure and success story we had in PPC and direct marketing. The conclusion we came to with these experiences was that with our limited resources, PPC was a great way to test out our message, and content before rolling out to more of a mass-media format […]

There was a big announcement that Google made yesterday on their Official Blog.  They are now making local search a more prominent component of their search results.
http://googleblog.blogspot.com/2007/01/find-and-compare-local-businesses.html
What does this mean for you?  If you’re not listed in their local business directory, you won’t get prominent placement at the top of Google’s search results.  To test […]

I know, I know - that’s a cheap rip-off from a movie.  But it’s true!  Let me tell you something really interesting that happened to one of the sites that we are marketing for one of our new clients.
When doing Search Engine Optimization, there are many different techniques to utilize if you want to get […]

There is a sociological notion that has been gaining credence in recent years called “The Long Tail”.  It is basically states that because of limitations in physical presence, only a small portion of products/media have reached consumers.  For example, there is only so much bandwidth on the radio dial so only so many songs that […]

Believe it not, every successful small business web site has a distinct purpose.  This purpose is what separates  a successful web site from a non-successful web site.  Executed correctly, the Internet can be a very prosperous medium.
The problem is that most people don’t even know what the purpose of their web site is, and therefore, […]