In our previous post, I talked about a failure and success story we had in PPC and direct marketing. The conclusion we came to with these experiences was that with our limited resources, PPC was a great way to test out our message, and content before rolling out to more of a mass-media format […]
I’m a huge proponent of using e-mail to effectively communicate with clients and prospects. When done correctly, nothing is more inexpensive and effective at both selling and upselling.
I think eNewsletters are a great way to communicate with existing clients. They can be used o keep them up-to-date of what you have to offer […]
I was a guest speaker on a teleconference today hosted by a company that is offerring web sites to their direct mail clients. It’s a great idea and I helped to drive the formation of the product - so I wish them the best of luck. The teleconference was set up and run […]
