The biggest problem that most businesses have with their website is that there is no measurable “Goal”. It “exists” but there is nothing that it “does”.
If you can’t measure the effectiveness of a website, that means that it probably isn’t doing anything positive for your business and if that’s the case, you should scrap […]

Incentives Cause the Visitor to Take Action
The biggest problem with most small business web sites I see is that there is no specific goal for the web site. Yes, the website might have a contact e-mail address or a phone number on the web site, but there is no incentive offered that would cause […]

Most small-business owners have a web site just because they think they should. All of her competitors have one so she has one as well. And while I would recommend having a web site even if you don’t know the purpose of the website, it’s not worth spending much time on it if […]

Contact Us forms on a website are great and in many ways, so exciting.  If you have a form on your web site for potential customers to contact you, isn’t it a great feeling to receive an e-mail notification that someone is attempting to contact you?  It feels almost like a free lead that you […]

Believe it not, every successful small business web site has a distinct purpose.  This purpose is what separates  a successful web site from a non-successful web site.  Executed correctly, the Internet can be a very prosperous medium.
The problem is that most people don’t even know what the purpose of their web site is, and therefore, […]

A great way to generate new leads is by using a survey on your site.  It’s a great way to collect valuable information from users, while also generating new leads.
There are a bunch of great, FREE tools out there, including www.zoomerang.com, www.surveymonkey.com, and www.gs-survey.com.  There are advantages and disadvantages to all of them but the […]

What is probably the best way to increase the conversion rate of any type of sales letter you’re writing (whether it’s a web page or even an old-school direct mail letter) is by invoking the spirit of Christmas - it is better to give than receive.
Of course, if you give something to your potential customers, […]

If you’re using your website to generate leads online or sell products directly to your customers, you probably know the importance of perfected sales message.  This could be something as simple as the layout of your website or the headlines on your pages.
By setting up split tests (2 variations with just 1 element changed), you […]

Ok - I’ve got to admit first that I didn’t get this blog idea just on my own but I got it after reading an article on Pay-Per-Click. However, I thought it was so great for Internet Marketing in general that I adapted some of the ideas to it.
Anyway, in the article they refer […]

I’m a huge proponent of using e-mail to effectively communicate with clients and prospects. When done correctly, nothing is more inexpensive and effective at both selling and upselling.
I think eNewsletters are a great way to communicate with existing clients. They can be used o keep them up-to-date of what you have to offer […]