A lot of clients ask us if they should add a blog to their website.  And that always leads to the same question:
“Why do you want a blog on your website?”
Most often, these business owners don’t have an answer formulated.  What they eventually come around to saying sounds something like they think they should have […]

Most small-business owners have a web site just because they think they should. All of her competitors have one so she has one as well. And while I would recommend having a web site even if you don’t know the purpose of the website, it’s not worth spending much time on it if […]

Google formally launched their new Website Optimizer Tool today. Small-business marketers who use it will be able to close the loop on their full marketing tests.

Previously, businesses could send traffic to their website via Adwords and track the results through Analytics. With Adwords, you could test multiple ads and keywords to determine what […]

The Internet and your business – Why you should be paying attention…

There are several factors converging simultaneously that will directly impact your income and financial security in the next few years.
The first is Internet access. It has grown exponentially and presently 88% of the nation’s households have Internet access. Chances are, in your […]

Feature #1 - Know Your Customer Value
A web site isn’t just a digital brochure with some nice pictures and a few sentences about your product.  It is a tool that should generate new customers or clients and help you sell to them directly.  Whether your client is a customer who buys directly from your website […]

In my last post, I talked about the benefits of Pay-Per-Click (PPC) and one of the benefits that I talked about quickly was how you can use PPC to test out your copy and content for marketing ideas.
I think this is a great point that should be discussed in more detail. As a young […]

I know, I know - that’s a cheap rip-off from a movie.  But it’s true!  Let me tell you something really interesting that happened to one of the sites that we are marketing for one of our new clients.
When doing Search Engine Optimization, there are many different techniques to utilize if you want to get […]

As we try to do now and then, here is another online marketing success story from an Small Business publication - “Why Local Search”
http://www.smartbiz.com/article/view/1476/1/7
I think the following statement most captures what we try to convey on a regular basis to our small business clients and prospects:
“As more and more people switch from the traditional yellow […]

What is probably the best way to increase the conversion rate of any type of sales letter you’re writing (whether it’s a web page or even an old-school direct mail letter) is by invoking the spirit of Christmas - it is better to give than receive.
Of course, if you give something to your potential customers, […]

If you’re using your website to generate leads online or sell products directly to your customers, you probably know the importance of perfected sales message.  This could be something as simple as the layout of your website or the headlines on your pages.
By setting up split tests (2 variations with just 1 element changed), you […]