One of the most important messages we convey to our clients is the need to get into local online advertising before that ship has sailed. There are numbers thrown about all the time but here’s one you should be aware of:
$10 Billion to Be Spent Towards Local Searchers by 2010
Someone has to be spending […]
While this should not be a surprise to anyone who knows anythign about advertising, MediaPost has reported that online ad spending continues to grow.
Online ad spending is up 23.6% in the first half of 2007 compared to 2006
Overall ad spending was down 0.5%
Real Economy is Down, But Cyber Economy is Up
Overall ad spending being down […]
In a recent article, BusinessWeek reported about a survey done by TiVo to find the least fast-forwarded commercials. As many of you might know, TiVo is a TV recording service that many households use to record their favorite shows. Just like those ancient tapes, one of the advantages of TiVo, is its ability to […]
