If you are a small business and have a website, you should really have 1 of 2 goals for your website:
Generate Leads
Sell Your Product
If your website isn’t doing one of those 2 things, it’s not an effective web site. I’m not saying that you should get rid of the website because then you would be […]
Incentives Cause the Visitor to Take Action
The biggest problem with most small business web sites I see is that there is no specific goal for the web site. Yes, the website might have a contact e-mail address or a phone number on the web site, but there is no incentive offered that would cause […]
What is Search Engine Optimization and how does it affect your business?
It could be one of the most important factors of their future marketing success, but most small businesses have no idea what Search Engine Optimization is (also known as SEO).
As a web user, you are probably well aware that search engines like Google, Yahoo, […]
