There was a very interesting article in the San Francisco Chronicle recently about 2 companies that sell the same product (gourmet chocolate) and advertised with Pay-Per-Click but had wildly different results with their campaigns.
One company spent $3,000 over a 3 month period on Pay-Per-Click and sold 5 boxes.
One company sells about 30,000 pounds of chocolate […]
A lot of clients ask us if they should add a blog to their website. And that always leads to the same question:
“Why do you want a blog on your website?”
Most often, these business owners don’t have an answer formulated. What they eventually come around to saying sounds something like they think they should have […]
In the past month, we have gotten the same question from about 1/2 a dozen of our clients. Each one was considering an online advertising program from another company in their industry and was looking for a way to determine whether it was a good deal for them or not. Before that question […]
