TV and Radio advertising has often been avoided by most small businesses becauase they saw it as a too-expensive alternative to cheaper, more traditional advertising like Yellow Pages and Circulars.
That’s All About to Change
Now that Google has rolled out their low-cost model to radio advertising that has been so successful in the online marketing world, […]

Most restaurants do their marketing to patrons through 2 traditional mediums:

Yellow Pages
Direct Mailing

There are several problems with these 2 mediums and they will only be exacerbated in the coming years.
People are usually the Internet more and more, instead of the Yellow Pages to find local products and services.  They just use Google to find what […]

Hitwise, a search engine data analysis company, announced that Google’s Search Engine Market share increased to 64% of the US in March. The increase from 63.9% in February to 64.1% was small but it represented a continuing trend since Google’s market share was 58.3% in March of 2006.

Yahoo’s search share dropped to 21.3% and […]

Most small-business owners have a web site just because they think they should. All of her competitors have one so she has one as well. And while I would recommend having a web site even if you don’t know the purpose of the website, it’s not worth spending much time on it if […]

Google formally launched their new Website Optimizer Tool today. Small-business marketers who use it will be able to close the loop on their full marketing tests.

Previously, businesses could send traffic to their website via Adwords and track the results through Analytics. With Adwords, you could test multiple ads and keywords to determine what […]

Direct mail is one of the oldest forms of traditional business marketing. Back in the late 1800’s Sears built their business around sending our huge catalogs with every product that they offered. Every year, the Sears Catalog would make it into most people’s mailboxes and they would order anything and everything they needed.
Now […]