“Local Search is Set for a Boom”
March 20th, 2007 by Jim
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As reported at Clickz.com, Local Search is Set for a Boom. The article cited a keynote address by the Internet media and marketing, managing director for Piper Jaffrey who had some interesting points:
- Said that local search was only second to e-mail in importance on the web - “local search is the second most popular activity other than e-mail. You will have more and more focus on local search, whether it’s information or product searches that are happening….The adoption of local search by both local and search advertisers will see an increase.”
- He said that the mapping and satellite will become an integral part of local search marketing.
- Predicted that Global online ad spending to increase to $81 Billion by 2011. (it’s only about $11 billion right now)
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1 Comment
July 10th, 2007 at 4:31 pm
[…] If you operate a business that caters to your local community, more and more of your future, potential clients will be using the web, and local search specifically, to find your company. The search engines have focused on their local search directories recently to make sure that searchers looking for businesses in their area can easily find them. The time of big Yellow Pages is passing, Local Search is growing, and you need to make sure that the search engines know that you run a business catering to local clients. When we are adding websites of our clients to the local search engine directories, we use a list of local web directories that we have compiled over the past couple of years. Recently, we were able to toss out that list of web sites as we found a great web page that has a constantly updated listing of the local directories every local business needs to get their web site submitted to so that potential clients can find them. http://www.locallytype.com/pages/submit.htm#localsearchenginesus […]