The question we probably get the most when talking to companies about Search Engine Optimization (SEO) is whether we will “guarantee” the results. In this pay-for-performance world, that is a very valid question but unfortunately, a misguided one. A lot of this is driven by unethical SEO firms that attempt to guarantee rankings to their […]
About a month ago, we launched an orthodontic website and internet marketing system for one of our clients, along with a partner of ours. What’s amazing about the web site is how successful it’s been so far. Almost 10% of the visitors are turning into leads for the client, which is an unbelievable […]
The “Drilling Down on Local” is an annual conference on the future of local search and there were some interesting predictions that were captured by Donna Bogatin.
“evolution of the web into the Local Internet makes it possible for businesses to target and advertise directly to potential local customers who are online right now, searching for […]
As reported at Clickz.com, Local Search is Set for a Boom. The article cited a keynote address by the Internet media and marketing, managing director for Piper Jaffrey who had some interesting points:
Said that local search was only second to e-mail in importance on the web - “local search is the second most popular activity […]
I think this could be filed under “imitation is the sincerest form of flattery” but it’s probably something more along the lines of everyone goes where the money is. AOL has just announced that they are offering a local search feature. Either way, the big online marketing players making a move into online search is […]
A recent article, Strong growth expected for local search advertising cited a recent study which found that companies will increase their spending on local search advertising from $4.1B now to $11.1B in 2011, or 23% per year. While that might not seem like a lot, it is interesting to compare to the other major […]
The Internet and your business – Why you should be paying attention…
There are several factors converging simultaneously that will directly impact your income and financial security in the next few years.
The first is Internet access. It has grown exponentially and presently 88% of the nation’s households have Internet access. Chances are, in your […]
Feature #1 - Know Your Customer Value
A web site isn’t just a digital brochure with some nice pictures and a few sentences about your product. It is a tool that should generate new customers or clients and help you sell to them directly. Whether your client is a customer who buys directly from your website […]
