In our previous post, I talked about a failure and success story we had in PPC and direct marketing. The conclusion we came to with these experiences was that with our limited resources, PPC was a great way to test out our message, and content before rolling out to more of a mass-media format that we could use to reach more potential prospects.

When we come up with new ideas of products or services, we start out very small, usually with just a landing page and PPC campaign. And that PPC campaign just costs us $100 for a month. At the end of the month, we examine it and if we think we got a decent response, we keep pushing it. Otherwise, we shut it down.

Once we’ve pushed the limit in Google PPC, we start moving out with the message. In fact, this is a good blueprint I found once and one that we try to follow as much as we can.

1. Google AdWords

2. Search Engine Optimization

3. Other PPC’s like Overture and Findwhat etc etc.

4. Email promotions

5. Affiliates

6. Press Releases

7. Direct Mail

What’s great about this is you start finding areas that are more effective than others and you stick with that. For example, we’ve found affiliates to work really well for some of our services and we just stick with that.

We’ll try to go in more detail about each of those methods in the future.

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