In honor of our recent Google Adwords Certification, we thought it would be good to educate our readers on some reasons why most people struggle when setting up their first campaigns with Adwords.  Google makes it so simple to set up that it doesn’t weed out enough people who shouldn’t be having ads online (just […]

So the answer is probably pretty obvious - IVJR is!
We met the requirements that Google has to be certified as an Adwords Qualified Individual. Unlike other programs, they require you to manage a certain level of a monthly budget for at least 90 days. This ensures that the qualified individuals have real world experience […]

In my last post, I talked about the benefits of Pay-Per-Click (PPC) and one of the benefits that I talked about quickly was how you can use PPC to test out your copy and content for marketing ideas.
I think this is a great point that should be discussed in more detail. As a young […]

In our previous post, I talked about a failure and success story we had in PPC and direct marketing. The conclusion we came to with these experiences was that with our limited resources, PPC was a great way to test out our message, and content before rolling out to more of a mass-media format […]

There is an online marketing technology that I am pretty biased to, and not because I have some of vested interest, but because it’s my favorite way to market online.
Pay-Per-Click (PPC)
Simply put, this is a way to generate a predictable amount of traffic to your site of extremely targeted and qualified traffic.
If you are selling […]