I know, I know - that’s a cheap rip-off from a movie.  But it’s true!  Let me tell you something really interesting that happened to one of the sites that we are marketing for one of our new clients.

When doing Search Engine Optimization, there are many different techniques to utilize if you want to get more visitors to your website, and hence, more clients.  One of the easier techniques is to create landing pages for all of your relevant keyword phrases.

To give you an example, the client we’re working with has a dog walking service in a major metropolitan city.  They scored pretty well for that city and their major keywords.  So we went with a strategy of creating pages for each of the neighborhoods that they serve.  This way, they will show up for clients who are searching a much smaller area - and they will have more relevant results.

This is a good strategy that we knew would bring in a new set of customers but here’s what we found was interesting.  We have rebuilt the site on a utility site so we could work on a site while they kept their other one live.  Once everything was done, we would change the domain names and everything would be seamless.  The site is almost done but we noticed something funny - they are already getting clients from the site!

Without having much history behind the domain name, Google already found the site automatically and scored it in the top results for many of the landing pages that we created.  So once we use the domain name with history, it will supercharge the results!

The point I’m trying to make is that the more pages you build, the more chances you have that you’ll create something your clients are looking for - “if you build it, they will come”.  This is the power of online marketing.  If you tried to have newspaper ads for each possible combination, it would be prohibitively expensive - however, with online marketing, it just costs a very small amount of time to copy the same message and just change a few terms.  It’s just another example of the Long Tail that we referred to in an earlier post.

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