As we try to do now and then, here is another online marketing success story from an Small Business publication - “Why Local Search”

http://www.smartbiz.com/article/view/1476/1/7

I think the following statement most captures what we try to convey on a regular basis to our small business clients and prospects:

“As more and more people switch from the traditional yellow pages and telephone directories to their laptops to find out where the nearest lawyer, tax preparer or even the carrier of the their favorite Merlot, small businesses will need a strategy to drive those online customers to their offline businesses. ”

And as far as an actual impact to small businesses, I think this captures it best:

“A recent study by Borrel Associates contends that by 2010 local search advertising will reach $4 billion by 2010, far outpacing the $420 million spent in 2005. These numbers, while predictions, shows the importance that local search as a category will have in years to come. As local advertising as a concept grows so too will the pool of potential advertisers raising the cost of paid search. “

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