There was a big announcement that Google made yesterday on their Official Blog.  They are now making local search a more prominent component of their search results.
http://googleblog.blogspot.com/2007/01/find-and-compare-local-businesses.html
What does this mean for you?  If you’re not listed in their local business directory, you won’t get prominent placement at the top of Google’s search results.  To test […]

I know, I know - that’s a cheap rip-off from a movie.  But it’s true!  Let me tell you something really interesting that happened to one of the sites that we are marketing for one of our new clients.
When doing Search Engine Optimization, there are many different techniques to utilize if you want to get […]

There is a sociological notion that has been gaining credence in recent years called “The Long Tail”.  It is basically states that because of limitations in physical presence, only a small portion of products/media have reached consumers.  For example, there is only so much bandwidth on the radio dial so only so many songs that […]

Contact Us forms on a website are great and in many ways, so exciting.  If you have a form on your web site for potential customers to contact you, isn’t it a great feeling to receive an e-mail notification that someone is attempting to contact you?  It feels almost like a free lead that you […]

Believe it not, every successful small business web site has a distinct purpose.  This purpose is what separates  a successful web site from a non-successful web site.  Executed correctly, the Internet can be a very prosperous medium.
The problem is that most people don’t even know what the purpose of their web site is, and therefore, […]

One of the things that we’re constantly looking for are emerging, effective, and inexpensive marketing tools online for our readers.  We try to dissect some technologies and provide the positives and negatives of them so people can decide whether they are right for their businesses.
One of my favorite new, online marketing technologies is YouTube.  Why?  […]

As we try to do now and then, here is another online marketing success story from an Small Business publication - “Why Local Search”
http://www.smartbiz.com/article/view/1476/1/7
I think the following statement most captures what we try to convey on a regular basis to our small business clients and prospects:
“As more and more people switch from the traditional yellow […]

A great way to generate new leads is by using a survey on your site.  It’s a great way to collect valuable information from users, while also generating new leads.
There are a bunch of great, FREE tools out there, including www.zoomerang.com, www.surveymonkey.com, and www.gs-survey.com.  There are advantages and disadvantages to all of them but the […]