We’re always on the lookout for stories about the growth of local online search and we came across another great one recently.  This article from USA Today is titled “Web sites test local search marketing”.

http://www.usatoday.com/tech/news/2004-02-04-localsearch_x.htm

There’s a great quote from a research analyst at Forrester Research who says “This market has huge potential because most people do their shopping locally.”  I think that sums up all that we say about online search in 1 quick sentence.  Local search is something that is going to continue to grow and the businesses that are in the right position will be the ones to take advantage of it.

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