Search Engine Optimization (SEO) is a critical part of any online marketing strategy. Natural search engine results are clicked on around 80% of the time, compared to less than 20% of the time for PPC ads. There is also the monetary benefit - natural search results are free and paid results aren’t (well, that is not quite true but that’s a discussion for another day).

There are a couple of inherent disadvantages to SEO:

1) They take a long time to show results

2) You can only focus on up to 10 keywords per page

The problems that these 2 limitations create is that you never know which keywords to optimize for - which ones are going to be the most effective. You might pick a few and optimize for them, and when they start showing up in the search engines in several months, you never get any sales from them. Now you have to start all over again and wait several months. A lot of time and money can be spent optimizing for ineffective keywords with little to no results.

A better method to use is PPC to determine the keywords. By optimizing for a huge list of keywords, you can find the ones that give you the best results. As a side benefit, you may also find the easier ones to optimize for as they probably aren’t the expensive keywords. Inexpensive and effective keywords are goldmines.

Now you’ve got a list of keywords that you can actively market for with SEO and you know that your efforts will pay off.

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