If you’re like just about every other small business on the planet, one of your biggest marketing concerns is how to distinguish yourself from your competitors. Even the savviest marketers have problems with this, but the solution may be easier than you think.
If you know what you’re doing, your existing client base could be the source of the best marketing material you’ve ever had. Research has consistently shown that what other people say about you is much more credible than what you say about yourself. Simply put, testimonials from existing customers are far more convincing than anything you could ever say. When integrated seamlessly with the rest of your marketing efforts, they can multiply your results exponentially.
Recently, we just created an article on our website specifically about this - http://www.ivjr.com/marketing/testimonialcampaign.jsp. We created a program where we help our clients use their past customers to successfully sell their products or services. By creating a process to automate the collection and distribution of testimonials of your happy customers, your existing sales efforts will increase exponentially.

The web is such a great forum to do that because of it’s multi-media approach. You can use audio and video testimonials to provide more credible testimonials than just sending it out in print.
If you’ve got the right marketing strategy and a database of positive customer comments, you should never worry about attracting new customers again

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