Ok - I’ve got to admit first that I didn’t get this blog idea just on my own but I got it after reading an article on Pay-Per-Click. However, I thought it was so great for Internet Marketing in general that I adapted some of the ideas to it.

Anyway, in the article they refer to a Japanese term that’s been in vogue in business circles for the last 20 years. That word is “Kaizen.” It refers to the art and science of continuous, ongoing improvement. Kaizen is the magic of taking a good process and making it great. To me, it sounds like it builds on the idea of Six Sigma, which was founded by the Taguchi Method from Dr. Genichi Taguchi. Really, they’re all just spin on the same common theme:
Small, steady, incremental improvements.

If you’re the least bit daunted at the prospect of taking your sales process and
trying to improve it by any significant amount - 25%, 50%, 100-200% - then don’t
be.

It’s no different than eating an elephant.

So how do you eat an elephant? Answer: One small bite at a time.

How do you double your sales via online channels? Answer: By improving your process in pieces - very small pieces.

It all happens by continually split-testing for better results. Split-testing is the Golden Rule of Internet marketing. With such a data driven medium it is the best way to improve your sales processes. Split-test offers. Split-test landing pages. Split-test ads. Split-test your sales letters. Split-test even your purchase pages.

Never stop testing, and your process will never stop improving.

Personally, I set aside time every week to work on our PPC ads. Each week, I have 2 ads going and once I get enough data, I choose the one that’s most successful and I start the process over again. From this, I’m getting better and better performing ads. I also do the same thing with the landing pages that I have. It’s all about testing out and finding the small changes that make a difference.

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