We’re always on the lookout for stories about the growth of local online search and we came across another great one recently. This article from USA Today is titled “Web sites test local search marketing”.
http://www.usatoday.com/tech/news/2004-02-04-localsearch_x.htm
There’s a great quote from a research analyst at Forrester Research who says “This market has huge potential because most people […]
Search Engine Optimization (SEO) is a critical part of any online marketing strategy. Natural search engine results are clicked on around 80% of the time, compared to less than 20% of the time for PPC ads. There is also the monetary benefit - natural search results are free and paid results aren’t (well, […]
What is probably the best way to increase the conversion rate of any type of sales letter you’re writing (whether it’s a web page or even an old-school direct mail letter) is by invoking the spirit of Christmas - it is better to give than receive.
Of course, if you give something to your potential customers, […]
If you’re using your website to generate leads online or sell products directly to your customers, you probably know the importance of perfected sales message. This could be something as simple as the layout of your website or the headlines on your pages.
By setting up split tests (2 variations with just 1 element changed), you […]
A small company was able to implement a successful online marketing program in one of the most tenacious cities in the world, in one of the most competive small business industries. Divine Moving, of New York City, was featured recently in this BusinessWeek article (found online at: http://www.businessweek.com/magazine/content/05_25/b3938617.htm).
I recently talked to David Cohen, the owner […]
If you’re like just about every other small business on the planet, one of your biggest marketing concerns is how to distinguish yourself from your competitors. Even the savviest marketers have problems with this, but the solution may be easier than you think.
If you know what you’re doing, your existing client base could be […]
Ok - I’ve got to admit first that I didn’t get this blog idea just on my own but I got it after reading an article on Pay-Per-Click. However, I thought it was so great for Internet Marketing in general that I adapted some of the ideas to it.
Anyway, in the article they refer […]
For most industries, there are hundreds of thousands of dollars, if not millions, riding on the top keyword positions. If all anyone had to do was pay Google or someone once to get them to the top of the search engines, there would be a lot of newly minted millionaires. Many small business website […]
I got bad news first - there are no shortcuts to being successful on the web.
Sometimes I hear people calling me for advice to say, “I just want top rankings and don’t want to do that much work or learn to use new software. I don’t want to pay anyone a monthly fee […]
I think the cost of Pay-Per-Click is the biggest roadblock most clients have with getting started on a successful online marketing campaign.
Unfortunately, that’s like saying, “it’s too expensive to spend $1,000 a month while it makes me $3,000 a month.” Pay-per-click campaigns can (and should) be started off with very small dollar amounts in very […]
