One of the most frequent questions we get from potential clients who are interested in our services involve Pay-Per-Click fees. And this isn’t our fees, this involves most Pay-Per-Click management companies, since the fees seem to be pretty standard across the board.
Clients are always unsure about the fees, which can range […]

I’m sure many people have seen this advertisement from the Wall Street (if not, you’re probably not their target market). It starts out like this:
Dear Reader,
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college.
They were very […]

Ok, this is probably a bit of a stretch but Thanksgiving really did make me think of this (sort of). I was actually reading an article from a web development company that was talking about how they created a program to insert a “Send to a Friend” feature in the websites that they build. […]

I was a guest speaker on a teleconference today hosted by a company that is offerring web sites to their direct mail clients. It’s a great idea and I helped to drive the formation of the product - so I wish them the best of luck. The teleconference was set up and run […]

One of the simplest changes people can make to improve the conversion rate of their web sites is to make their forms simpler. When people realize that they have to enter a lot of information, it feels more like a test than a request to get more information.
Sometimes you might want to ask […]